In a groundbreaking development that blends high-octane racing with compelling storytelling, NASCAR sensation Kyle Larson has signed a $13.5 million deal with Netflix for an upcoming 7-episode docuseries. The production will spotlight Larson’s incredible journey from humble beginnings on dirt tracks to becoming a dominant force in the NASCAR Cup Series. This isn’t merely a documentary — it’s being heralded as a full-fledged tribute to one of the sport’s most electrifying figures.
The series, rumored to be titled “Driven: The Kyle Larson Story,” is expected to dive deep into the personal and professional life of Larson, offering fans a comprehensive look at the moments that shaped his racing legacy. Netflix has pulled out all the stops to ensure the series captures not just the intensity of NASCAR but the emotional layers behind one of its most talked-about drivers.
Larson’s rise through the ranks has been anything but ordinary. The series will reportedly chart his early beginnings, including his time spent dominating local dirt tracks as a teenager and the crucial influence of his family and cultural heritage. His story is steeped in both triumph and adversity, making it ripe for the kind of emotional storytelling that Netflix viewers have come to expect from sports documentaries.
One of the focal points of the docuseries will be Larson’s 2021 comeback season, during which he returned to NASCAR after a yearlong suspension due to a controversy in 2020. His return was nothing short of sensational — he joined Hendrick Motorsports and went on to deliver one of the most dominant seasons in recent history, ultimately securing the 2021 NASCAR Cup Series Championship. The series is expected to offer a candid look at that redemption arc, giving fans a window into the challenges Larson faced both personally and professionally.
Additionally, the series will feature exclusive, behind-the-scenes content from Larson’s recent 2024 and 2025 seasons. From pit road strategy to in-car radio chatter, viewers will get a sense of the high-pressure decision-making that defines NASCAR at its highest level. The production will also include interviews with team members at Hendrick Motorsports, Larson’s family, and even some of his fiercest competitors, helping to provide a rounded view of the man behind the helmet.
Another segment of the docuseries will highlight Larson’s roots in dirt racing, an element that has always set him apart from many of his Cup Series peers. Even at the peak of his stock car career, Larson has remained devoted to grassroots racing, regularly competing — and winning — in dirt races across the country. The series will explore how his time on dirt ovals sharpened his instincts, elevated his driving technique, and helped him remain grounded.
Netflix’s decision to pursue Larson’s story is seen as a strategic move to further expand its growing portfolio of sports content. Following the success of titles like Drive to Survive (Formula 1) and Quarterback (NFL), the platform saw in Larson a unique story arc that combines controversy, comeback, family pride, and undeniable talent. Industry insiders report that Netflix faced stiff competition from other streaming services for the rights to the project, underscoring just how compelling Larson’s story has become to fans beyond motorsports.
The production is being co-developed by Larson’s own media team in collaboration with an acclaimed documentary production company known for its work on award-winning sports series. This partnership ensures the storytelling will remain authentic to Larson’s real-life experiences while benefiting from a seasoned team capable of delivering cinematic quality.
Larson spoke briefly about the project after the announcement was made public.
“It’s a huge honor to be working with Netflix on this series. I’ve had highs and lows, wins and losses, and everything in between. I want people to see the full picture — not just what happens on race day. If my story can inspire anyone or give people a deeper look into the sport I love, it’s worth it.”
The series will also cover the day-to-day reality of being a professional NASCAR driver — the constant travel, intense training, split-second race decisions, and the pressure to perform under the microscope of fans and sponsors. By humanizing the sport’s elite drivers, the show aims to attract not just longtime NASCAR fans but a wider, global audience.
Already, buzz is building across NASCAR circles and entertainment outlets alike. On social media, fans are eagerly anticipating the release, hailing it as a long-overdue spotlight on one of the most skilled and determined drivers of the modern era. Some have even suggested that the docuseries could do for NASCAR what Drive to Survive did for Formula 1 — bring in a fresh generation of viewers who are curious about the personalities behind the speed.
Set for release in early 2026, the Kyle Larson docuseries is shaping up to be one of Netflix’s flagship sports productions. With unprecedented access, emotional storytelling, and a subject as compelling as Larson, the series promises to offer a rare look at what it truly takes to reach the pinnacle of American motorsports.
For Larson, this marks not just another career milestone — but a chance to cement his legacy both on and off the track. 🏁
